If you ask Fernando García how he became CEO of OLFER, he’ll tell you he never planned it. No grand strategy. No five-year roadmap. Just a young computer-engineering student who happened to know the company from the inside out: warehouse dust, marketing deadlines, sales calls, and who suddenly found himself with the keys when his father retired and the business partner stepped away. He was just 22 years old.
He was old enough to know better, young enough to try anyway—and, lucky for OLFER, it became a defining chapter in the company’s story.
OLFER has always evolved, but its core values: honesty, commitment, and long-term relationships, have never wavered. Fernando stepped in embracing those principles while guiding the company from a traditional electronics distributor into a solutions-driven technology partner. What started as a business focused on supplying components grew into a company delivering real engineering value: technical expertise, tailored guidance, and integrated solutions that truly solve problems.
From Components to Complete Solutions
Founded in 1975, OLFER began as a traditional electronics distributor. Straightforward, practical, focused on supplying components. Useful work, honest work.
Somewhere along the way, the company realized: why just supply parts when you can supply confidence? Today, OLFER is a solutions-driven technology partner, delivering engineering expertise, custom guidance, and integrated solutions that make projects work – and sometimes make other systems look like they’re still stuck in the dial-up era.
It’s a transformation guided not by trends but by principles that have stayed rock-solid for nearly five decades: honesty, commitment, transparency, and genuine long-term relationships. With Fernando, those values didn’t just survive the transition, they became the North Star.
Proximity, Passion, and a Little Bit of Mesh Magic
OLFER was born in Madrid but never stayed still. Barcelona, Portugal, and other industrial hubs followed, because proximity matters. Being close means understanding faster, responding quicker, supporting better.
And yet, that same locally rooted mindset didn’t stop OLFER from expanding outward. Thanks to their Casambi-based developments, they now export to more than 17 countries. The combination of “we’re right here” and “we’re everywhere” has become one of OLFER’s secret superpowers.
Casambi itself was love at first sight for the technical team. Long before wireless lighting control became industry-standard, they recognised the potential: the mesh technology, the interface, the flexibility, the sheer depth of the ecosystem. It was clear, even early on, that this was the future… and OLFER jumped in with conviction.
Today, their Casambi-ready products thrive:
From NEMA and Zhaga in the outdoor world to converting DALI indoors with the CBU-DA-1P, plus a growing family of relays, sensors, and input modules. All designed with OLFER’s signature blend of simplicity for the user, power for the project.
A CEO Who Never Stops Moving
Fernando himself isn’t wired for stillness. Snowboarding, climbing, boxing, yoga, pilates – he seems to collect sports the way others collect stamps. Movement keeps him balanced.
And technology? That’s both his job and his hobby. He loves experimenting, testing, breaking, fixing, discovering. Curiosity is his fuel.
This curiosity is also what drives OLFER forward. The company thrives because Fernando and his team genuinely enjoy technology, not theoretically, not strategically, but hands-on. Passion and client insight form the feedback loop that keeps OLFER ahead in a fast-evolving market.
The Milestones That Matter
Taking over at 22 wasn’t the only pivotal moment. Growing OLFER from a €1M operation to more than €40M with 62 employees is an achievement that still makes Fernando pause with pride.
Creating an R&D department, moving from distributing products to designing them, was another leap that fundamentally changed the company’s trajectory.
These weren’t overnight wins. They were the result of resilience, perseverance, and decisions made with long-term thinking rather than short-term pressure.
Training, Trust, and the Long View
One of the company’s proudest accomplishments is becoming the first official Casambi training centre outside Finland. Not because of the title, but because of the philosophy behind it: empowering partners.
Training at OLFER isn’t a formality – it’s a relationship. Small groups, hands-on workstations, practical experience for the people who will actually be on-site solving challenges. Whether it’s installers, integrators, sales teams, or associations, OLFER invests in giving professionals confidence, independence, and real-world skills.
And there’s more coming: customised trainings, new advanced levels like the 5C module focused on troubleshooting large and complex projects, all designed with the same goal: help people succeed.
The Heart of the Matter
What really sets OLFER apart?
It’s not just the tech wizardry.
It’s not just the shiny products.
It’s not even the R&D lab full of gizmos and gadgets (though that’s impressive too).
It’s trust. Hard-earned, iron-clad trust that makes clients come back, not for a box, but for a partner who actually gets it. Someone who listens, advises, fixes, improves, and takes responsibility for solutions, not just sales.
Under Fernando’s leadership, OLFER doesn’t just solve problems, they own them. They mix curiosity with expertise, principle with boldness, and a dash of “we told you this would work” swagger.
At OLFER, technology isn’t cold or boring: it’s playful, clever, and designed to make life simpler, smarter, and actually fun. And if something in the system doesn’t behave exactly as expected? That’s just another chance for OLFER to show why they’re the partner you actually want in your corner.
Curious about Casambi? Visit OLFER to see products, guides, and expert insights.
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